7 techniques used by agencies to secure your Business Managers in 2025

This situation, we experienced it with a client in January 2025. A SaaS company investing €70,000 monthly on Meta, generating more than 30% of its revenue through this platform. A Business Manager suspended without notice. Three weeks of lost revenue. An operational disaster.

The truth? In 2025, Business Manager suspensions increased by 47% compared to the previous year. Meta continuously strengthens its security measures, often at the expense of legitimate advertisers.

But here is the fascinating paradox: while the majority of companies suffer these restrictions, some agencies – including DigitSolution – maintain suspension rates close to zero.

How? Through seven precise techniques that I will reveal to you today.

1. The "Warming" method for new Business Managers

A newly created Business Manager that starts immediately with significant budgets automatically triggers Meta's security alarms.

Our internal data, compiled from over 200 Business Managers created since 2023, reveals a direct correlation: 86% of BM restricted in their first 30 days had skipped the critical warming step.

The elite agencies' technique? The methodical "warming" – a gradual warming process of the BM before any intensive advertising activity.

Concrete protocol:

1. After creation, let the BM "mature" for a minimum of 7-10 days with only organic activities

2. During this period, meticulously complete all identity verification sections

3. Start with small campaigns at €5-10/day maximum for 5-7 days

4. Then increase budgets in maximum 30% increments every 3-4 days

5. Only reach your target budget after 3-4 weeks of continuous warming

This gradual approach has reduced our restriction rates on new BMs from 23% to fewer than 4% over the past year.

2. The "Russian Doll" security architecture that protects your advertising assets

Most companies organize their Meta structure with a simple functional logic – a main Business Manager containing all their assets.

This architecture poses a major risk: if your unique BM is restricted, 100% of your advertising capabilities disappear instantly.

Professional agencies now implement a sophisticated "Russian Doll" structure – a hierarchy of interconnected Business Managers that isolate risks and preserve your advertising capabilities even in the event of restrictions.

Recommended setup:

1. A "Master BM" holding administrative access but not directly managing any advertising

2. Several "operational BMs" connected to the Master BM but functionally independent

3. "Backup BMs" that have been previously verified and warmed up, ready to take over

4. A clear separation of advertising accounts by objective and audience

This architecture saved one of our e-commerce client's business during a wave of restrictions in March 2025. While its main BM underwent a 16-day review, the secondary structure maintained 82% of its usual conversions.

3. The multi-level verification protocol that immunizes against reviews

The basic identity verification offered by Meta is no longer sufficient in 2025. Security algorithms now require perfect consistency across all layers of your advertising presence.

The advanced verification protocol implemented by our agency includes:

1. Enhanced document verification: beyond standard documents, we submit additional proof of business activity via the advanced form of Meta Business Suite

2. Multi-platform consistency: synchronization of business information between Google Ads, LinkedIn Business, and Meta to eliminate any inconsistencies that could trigger alerts

3. Complete domain certification: beyond simply adding a tag, implementation of DNS checks and shared business entities

4. Strategic payment history: establishing a consistent payment pattern before increasing spend

For a client in the financial sector operating in a sensitive field, this approach has maintained perfectly stable accounts despite three waves of sector restrictions in 2025.

4. The management of proxies and fingerprints: the hidden expertise of agencies

A critical factor rarely discussed publicly: the management of fingerprints and logins to Meta accounts.

In 2025, the Meta security algorithm meticulously analyzes the login patterns to your Business Managers. Sudden variations in IP addresses, devices, or browsers can trigger automatic alerts.

Leading agencies now use:

1. Dedicated fingerprint management solutions (like AdsPower) to maintain consistent login profiles

2. Static residential proxy structures assigned by account and by manager

3. Strict login protocols limiting the number of users per account

The impact is significant: for our client portfolio, this method has reduced connection pattern-related restrictions from 28% to less than 3% over 12 months.

Crucial point: this approach is not intended to circumvent Meta's rules, but to eliminate false positives generated by legitimate but poorly structured logins.

5. The "Disaster Recovery" contingency plan that can save your business

Preparation for the unexpected may be the most fundamental difference between amateurs and professionals in the Meta ecosystem.

Typical companies discover account recovery procedures after a restriction. Elite agencies prepare their continuity plans before any incident.

Our "Disaster Recovery" protocol includes:

1. Prior documentation of all legitimate business activity supporting documents

2. Custom contestation templates prepared for various restriction scenarios

3. Mapping of privileged contacts at Meta for rapid escalation (via partner status)

4. Ready-to-use failover infrastructure in case of prolonged restrictions

This protocol has allowed a retail client to reduce its downtime from 21 days (previous restriction) to 38 hours during a similar incident in February 2025.

6. The creative compliance audit that prevents 78% of restrictions

A revelation based on our internal data: more than 3/4 of Business Manager restrictions are related to non-compliant creative elements, often overlooked by marketing teams.

In 2025, Meta uses AI to automatically analyze your visuals, videos, and ad texts with unprecedented accuracy. Elements that were once tolerated now trigger immediate restrictions.

Our creative audit protocol includes:

1. Systematic compliance analysis of text via NLP (natural language processing)

2. Verification of text/image ratios according to the latest 2025 specifications

3. Detection of sensitive visual elements via advanced image recognition

4. Evaluation of marketing claims according to new sector guidelines

For a cosmetics client whose ads had been repeatedly rejected, implementing this protocol increased its approval rate from 62% to 98% in three weeks.

7. The strategic payment management that stabilizes your account

An often overlooked but crucial aspect: the structure and management of your Meta payment methods.

In 2025, Meta's financial security algorithms analyze payment patterns with extreme granularity. Any anomaly can trigger temporary limitations or even complete restrictions.

Our financial security protocol includes:

1. Strategic rotation of primary and secondary payment methods

2. Establishment of predefined thresholds for spend increases (never more than 40% from one period to the next)

3. Prior banking documentation to justify seasonal budget variations

4. Separate billing structure to isolate high-risk accounts

For a seasonal e-commerce client whose spending varies from €15,000 to €90,000 monthly depending on the periods, this approach has prevented any payment-related restrictions for the past 18 consecutive months.

Conclusion: Security as a competitive advantage in 2025

The reality of digital marketing in 2025 is unequivocal: the ability to maintain stable and secure Business Managers is now a decisive competitive advantage.

While your competitors lose valuable weeks managing restrictions, a properly secured Meta infrastructure allows you to maintain a consistent advertising presence and truly optimize your performance.

At DigitSolution, we have developed these methodologies after years of experimentation and data analysis. Our clients now enjoy a Business Manager availability rate of over 99.5% – a figure almost unimaginable in the current Meta ecosystem.

If you wish to benefit from this expertise to securely maintain your Meta advertising infrastructure, our Ad Account service offers a turnkey solution including verification, securing, and proactive maintenance of your Business Managers.

For in the Meta universe of 2025, advertising performance starts with the security of your infrastructure.