The new framework is simple: cookies are disappearing, but performance will not disappear. Google is pushing Consent Mode v2, Meta is tightening compliance requirements, and D2C merchants must now maintain measurement while adhering to increasingly strict rules.

Le quatrième trimestre représente l'enjeu commercial majeur de l'année pour la plupart des annonceurs. Entre Black Friday, Cyber Monday et les fêtes de fin d'année, c'est le moment où chaque euro investi doit performer sans accroc. Un compte publicitaire Meta mal préparé peut compromettre des mois de planification stratégique. Cette check-list complète vous garantit une infrastructure publicitaire robuste et scalable pour maximiser vos performances durant cette période critique.

Discover the 6 critical mistakes that undermine the profitability of your Meta Ads campaigns in 2025 and learn how to correct them effectively.

Discover the 5 advanced methods used by DigitSolution to scale advertising budgets for seven-figure clients while maintaining their ROAS.

A recent survey of 500 marketing specialists revealed an astonishing fact: 76% of them spend more than 15 hours a week on the manual management of their advertising campaigns. A costly and entirely avoidable inefficiency in 2025.

An expert confession: advertising scaling paradoxically represents our greatest challenge and our greatest success at DigitSolution. One observation stands out in 2025: any moderately skilled specialist can generate an acceptable ROAS with a limited budget. True expertise reveals itself when one must maintain the same ROAS while multiplying the budget by 5, 10, or 20.

Let's imagine a scenario: after months of optimization, your Meta campaigns finally hit their stride. Your ROAS soars, your leads are pouring in, and your business is thriving. Then one morning, you open your Business Manager and discover the dreaded message: "Your account is restricted." In an instant, your growth machine comes to a halt. Abruptly.

The cost per click (CPC) is a key element of online advertising campaigns. Whether on Google Ads, Facebook Ads, TikTok Ads, or other platforms, a CPC that is too high can quickly deplete your budget without providing a satisfactory return on investment.